The “Vague” Brands: If a company does not discuss their recycling contamination control or their whitening process, then it might be time to go elsewhere. Transparency is the only guarantee of safety.
What’s the safe bet?
If you want to play it safe, the strongest advice you can follow is this: look for the most basic products available. The current gold standard is trending towards Totally Chlorine Free (TCF) processes. This is a big deal, as the World Health Organization (WHO) has pointed out that previous chlorine bleaching processes have resulted in the creation of Dioxins – a type of toxic by-product.
The moral of this story is this: take a look at those with clear labels and a fragrance-free guarantee, and those with vague promises and luxury add-ons, and think of those as less safe options. It’s not about being perfect, it’s about choosing a brand that is working hardest to be perfect.