Tindall, married to Zara Tindall since 2011, wore the hat during a recent episode of The Good, The Bad & The Rugby, where the hosts were discussing England’s latest defeat to Ireland. The phrase, printed in bold white lettering, immediately caught viewers’ attention due to its resemblance to Donald Trump’s well-known political slogan.
While the moment was brief, reactions online were anything but.
Many fans interpreted the hat as a tongue-in-cheek reference to England’s recent struggles on the rugby field. England’s performances in the Six Nations have drawn criticism, and some listeners felt the slogan was simply a playful jab at the team’s form rather than a political statement.
Several commenters argued that context mattered. On rugby-focused forums, users pointed out that the discussion centred entirely on sport, suggesting the hat was intended as humour tied to England’s results rather than broader political messaging.
Others, however, saw the choice differently.