Despite the hiccup, insiders claim the brand is thriving. A source told Newsweek that As Ever’s holiday sales “exceeded everybody’s expectations,” calling the festive period “incredibly successful.”
Since its debut, As Ever has expanded rapidly, offering everything from wines and spreads to candles, teas, flower sprinkles, and crepe mixes.
The brand’s rise has coincided with Meghan’s growing media presence, including the release of the first season of her Netflix series, With Love, Meghan—cementing what many see as her boldest chapter yet.
