Critics argue the couple, who stepped back from royal duties in 2020 to build an independent life in California, are trying to distance themselves from the monarchy while still keeping a royal connection. “Instead of rebranding, I would like to see them actually accomplish something. It’s all spin and rather sad,” one person wrote. Another commented, “This pair will do anything to be in the limelight. For a couple who wanted to be out of the media, they sure do a great job of staying in it.”
Supporters, on the other hand, praised the move as a healthy break from tradition. “Good for them! Get out from under Britain’s oppression of the royals and thrive,” one admirer shared. Another added: “What’s in a name if it only brings misery? They chose to live their life away from the toxicity. Wishing Harry and his family all the happiness in the world.”
For Archie and Lilibet, the change may seem small — but symbolically, it marks a striking new chapter for the Sussexes, one in which their family identity stands apart from the institution they left behind.
